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Nicotine Pouch Strength Color Codes: What Each Color Means
Nicotine pouch brands use colour coding to indicate strength, but the system is not universal. A blue EGP pouch and a blue ZYN pouch may mean very different nicotine levels. Canadian buyers benefit from understanding these codes so they can order the right strength every time, especially when trying new brands. This guide explains colour conventions across the most popular brands available in Canada.
EGP Color Code System
EGP uses a straightforward color scheme: Blue labels indicate 4mg (mild), Green labels indicate 6mg (low), Orange labels indicate 10mg (medium), Red labels indicate 15mg (strong), and Black labels indicate 20mg (extra strong). The colour appears on the tin lid and the individual pouch. This makes it easy to identify strength even without reading the fine print.
BROSHARK Color Code System
BROSHARK labels indicate flavour families rather than pure strength. Blue tones signal mint and ice profiles, Pink tones signal berry and fruit profiles, and Gold tones signal sweeter or dessert-inspired flavours. Strength is printed clearly on the front of the tin. Colour coding by flavour helps users identify profiles at a glance.
Industry-Wide Patterns
Across most brands available in Canada, lighter colours tend to mean lower strength and darker colours mean higher strength. White and silver = 3-6mg. Blue and light green = 6-10mg. Orange and red = 10-15mg. Black and dark colours = 15mg+. Always verify by reading the milligram label.
Why Visual Recognition Helps
Once you know a brand’s colour system, you can reach for the right tin without reading every label. This is useful when ordering multiple tins, organising a stash, or grabbing a fresh pouch quickly. Just remember that colour codes are per-brand and not interchangeable.
Frequently Asked Questions
Do all nicotine pouch brands use the same color codes?
No. Each brand has its own color system. Always check the printed milligram value on the tin rather than relying on colour alone.
What does a black EGP pouch mean?
Black EGP labels indicate 20mg, which is the strongest in the EGP lineup. It is suitable for users with high nicotine tolerance.
How does BROSHARK use color?
BROSHARK uses color to indicate flavour family (blue = mint, pink = berry, gold = sweet) rather than strength. Strength is printed separately on the front label.
Shop our selection at NACCSTORE Canada. Browse EGP nicotine pouches and BROSHARK nicotine pouches for premium Canadian options from 15-20 CAD per tin.